Years of experience: 29

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Exceptionally trusted; proven professional excellence.

80%
Sue's Career Path
FounderApr. 2023 -
Present
Hire A FractionalFounder
Struggling to Find the Leadership Your Business Needs? Hire A Fractional is the Solution As a small business owner or startup founder, you face no shortage of challenges on a daily basis. Raising funding, building products, acquiring customers - the list goes on. However, one of the most daunting hurdles is finding experienced, strategic leadership to guide your company to growth and success....
Founder and B2B Fractional CMOSep. 2021 -
Present
Chief Marketing OutsiderFounder and B2B Fractional CMO
Toronto, Canada AreaAs a B2B Fractional CMO, I specialize in accelerating growth and driving results for 7 and 8-figure professional services organizations. Using the Marketing Ecosystem used by many world-class professional services organizations, I audit, develop, and partner with teams and agencies to implement a strategic marketing roadmap that helps organizations grow and scale. I develop differentiated mar...
Professor of MarketingSep. 2021 -
Aug. 2023
Georgian CollegeProfessor of Marketing
Barrie, Ontario, Canada · HybridAs a Professor of International Marketing in a Post-Graduate Business and Marketing Program, I bring a wealth of experience as a Fractional Chief Marketing Officer to the classroom. I draw from my real-world experience to create practical, relevant coursework that prepares students for the challenges of the marketing industry. My teaching style emphasizes critical thinking and problem-solving...

Sue's Posts

  • How I can help you

    I offer marketing strategy, lead generation and brand strategies to fuel business growth. The process begins with an in-depth audit and stop-start-continue analysis. We then build a marketing plan aligned with the business objectives.

  • People I am looking for

    Tech startups are my favourite but have worked across a variety of industries. My focus remains consistent: • Building a growth-driven marketing strategy • Serving businesses of all sizes • Addressing the unique requirements of each client

  • Experience & Cases

    With 25 years of experience in B2B tech marketing, I have achieved: • $21M active pipeline in 12 months • 43% MoM increase on sold work • 78% MoM increase on total leads • 18.18% MoM decrease on cost-per-lead • 324% rise in website users Lots more metrics driven case studies!

  • How to contact

    If you're interested, please fill the form. P.S. If you know a right person, please make an intro or share with him/her the link to this page.

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