Years of experience: 25

United StatesUX/UI DesignerProduct DesignerGraphic Designer🐦 DesignBrand Designer

Trust Score

Highly reliable; strong professional involvement.

70%
Erika's Career Path
Director, Art & Design, Consumer MarketingJul. 2014 -
Aug. 2023
Penguin Random HouseDirector, Art & Design, Consumer Marketing
New York, New York, United StatesLed design strategy for a Webby-nominated content marketing site providing advice and book recommendations for raising young readers. • Introduced e-commerce features across the site to drive incremental revenue of $400k annually. • Improved user interface design to achieve a 59% increase in time on site and an 8% rise in PPV, enhancing the experience of children's book buyers. • Boosted soci...
Art Director, Digital MarketplaceMar. 2011 -
Jun. 2014
Penguin Random HouseArt Director, Digital Marketplace
New York, New York, United States• Improved visual design and user experience for 60% of marketing, sales, and publicity tools. • Led design of BookScout, the first social discovery app for book publishers, indexing over 10k+ books. • Spearheaded design for the company's author portal, a self-service platform showcasing book rights and royalty data. •Translated functional specifications to design the e-reader interface for a...
Web Art Director, Media DevelopmentAug. 2004 -
Jan. 2011
Penguin Random HouseWeb Art Director, Media Development
New York, New York, United States• Managed team of 5 design professionals focusing on emerging technologies and brand strategies. • Oversaw the creation of web standards and marketing campaigns for authors, publishers, and literary brands, driving significant KPI growth and market presence. • Collaborated with cross-functional team leads in product, content, strategy, and engineering to build digital products for publishing ...