New York, New York, United StatesLed design strategy for a Webby-nominated content marketing site providing advice and book recommendations for raising young readers. • Introduced e-commerce features across the site to drive incremental revenue of $400k annually. • Improved user interface design to achieve a 59% increase in time on site and an 8% rise in PPV, enhancing the experience of children's book buyers.
• Boosted soci...
New York, New York, United States• Improved visual design and user experience for 60% of marketing, sales, and publicity tools.
• Led design of BookScout, the first social discovery app for book publishers, indexing over 10k+ books.
• Spearheaded design for the company's author portal, a self-service platform showcasing book rights and royalty data.
•Translated functional specifications to design the e-reader interface for a...
New York, New York, United States• Managed team of 5 design professionals focusing on emerging technologies and brand strategies.
• Oversaw the creation of web standards and marketing campaigns for authors, publishers, and literary brands, driving significant KPI growth and market presence.
• Collaborated with cross-functional team leads in product, content, strategy, and engineering to build digital products for publishing ...