Years of experience: 15

PR ManagerEmail Marketing ManagerDigital Ads Manager๐Ÿ’ธ MarketingCopywriterMarketing Analytics Manager

Trust Score

Highly reliable; strong professional involvement.

70%
Shannon's Career Path
Director of Demand GenerationAug. 2023 -
Feb. 2024
Lavu Inc.Director of Demand Generation
Tampa, Florida, United States ยท On-siteAs the Director of Demand Generation at Lavu, I led the marketing department, closely collaborating cross functionally. I orchestrated successful SEM and paid social campaigns, resulting in significant ARR growth and increased demo requests. Under my leadership, Lavu became a top 10 POS system in the US. I managed projects, optimized workflows, and developed impactful marketing strategies. By...
Sr. Manager, Demand Generation and Sales DevelopmentApr. 2022 -
Aug. 2023
PacvueSr. Manager, Demand Generation and Sales Development
RemoteAs a Senior Manager of Demand Generation & Sales Development, I focused on driving sales growth and refining lead generation strategies. Leading diverse teams, I contributed to significant sales growth and boosted the generation of enterprise leads. My role involved executing multi-channel campaigns to nurture leads and conducting ROI analysis to refine marketing strategies. My approach prior...
Marketing DirectorAug. 2019 -
Apr. 2021
Bloom IntelligenceMarketing Director
St Petersburg, Florida, United StatesTransferred to Bloom Intelligence after SuperFi acquisition. Played a key role in improving revenue by successfully implementing an efficient system, prioritizing collections, and exploring new growth opportunities. Collaborated with executive leadership to develop and execute marketing campaigns that boosted customer acquisition, retention, and engagement, while refining messaging. Ensured c...

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