Years of experience: 18
Hong KongEmail Marketing ManagerInfluencer Marketing Manager🔥 Startup Founder💸 MarketingDigital Ads Manager
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Anupama's Career Path
Jun. 2022 -Present
IndependentBusiness and Marketing Consultant
Hong Kong SARAs a growth strategist, I partner with businesses, particularly startups, to develop go-to-market strategies and long-term growth plans. I specialize in working with brands in the blockchain industry and those exploring the possibilities of blockchain technology. My collaboration with clients includes developing and executing comprehensive marketing strategies, leading growth marketing effort...
Apr. 2019 -Jun. 2022
Schneider ElectricDirector, Global Marketing
Hong KongLed a team of 8 marketing managers, to drive demand generation led marketing strategies across Schneider Electric. Designed persona campaigns, outlined customer journeys to acquire and retain consumers, and achieve business goals. Launched behaviour driven marketing automation programs for end-users and channel partners. Analysed customer insights data, reviewed research to close market gaps,...
Oct. 2017 -Mar. 2019
Schneider ElectricSenior Marketing Manager, Global Campaigns
Hong KongDuring this tenure I helped launch the first Tier 1 paid media campaign for Schneider Electric, directed content creation & negotiated with major media houses. Designed go-to-market strategy for Schneider Electric Ventures and created an incubation program to assist in funding start-ups. Leveraged social media, traditional communication, and internal corporate interaction.