Years of experience: 20

CopywritingEmail Marketing ManagerCopywriterMarketingContent WriterMarketing Director

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Lorna's Career Path
Director of Marketing & Business DevelopmentDec. 2022 -
Present
The Figaro ShopDirector of Marketing & Business Development
Oxfordshire, England, United Kingdom-Responsibility for marketing budget to deliver brand, content, digital & events strategies across parts, services & car sales -Creation and delivery of customer advocacy program that generated 68 qualified leads in month one (3 per month normal average) -Developed and executed a social media strategy that has seen 6000% increase in reach and 11000% increase in content interactions -Quantitiv...
Head of Partner Communications - Asia Pacific, Japan and ChinaJun. 2013 -
Jun. 2018
CiscoHead of Partner Communications - Asia Pacific, Japan and China
Singapore- Management of APJC communication key vehicles including intranet (Partner Central), social media and email marketing where open rates rose from 7.2% to 14.2% and click through rates from 2.1% to 3.4% - Successful stakeholder management & alignment with corporate comms, product teams, sales organisation, global marketing & senior leadership - Manage the APJC communications budget, set metric...
Head of Communications for SE AsiaJul. 2009 -
May. 2013
CurvatureHead of Communications for SE Asia
Singapore~Develop and execute a cohesive, well rounded marketing and communications strategy for Asia-Pacific markets to breed customer loyalty and generate new business leads ~Align communications to corporate (US) positioning but understand and execute localised versions for APAC markets ~Deliver luxurious, high profile events for high spend clients to encourage loyalty and increase spend with Curva...