Geneva, ILHighlights and accomplishments include: Spearheaded a comprehensive UI/UX enhancement and conversion rate optimization (CRO) strategy, resulting in a remarkable 60% year-over-year increase in e-commerce sales for a sustainable pest control products manufacturer. Orchestrated a robust content marketing strategy, leading to a consistent 30% year-over-year growth in social media audience size ov...
Sugar Grove, ILDuring my tenure I was responsible for initiating and executing Web traffic analysis best practices for student conversion tracking, marketing channel attribution, and ROI calculation. In addition, I oversaw an institutional website revamp and CMS implementation to attract targeted consumers of higher educaton. The benefits I delivered in this role were: ⢠Increased organic search traffic by ...