Atlanta, GA • WABE Radio – audience growth modeling, digital marketing strategy, and digital media budget allocation for the 2025 fiscal year • FiberWorks – UX/CX and e-commerce funnel strategy to build a customer base on meta and in-store
Equal Opportunity Schools- creating lead generation and qualified lead campaigns for sales and program development SaaS products for school districts across the U.S
May. 2021 - Sep. 2023
ANDMOREDirector of Growth and performance Marketing
Atlanta, GA•Led integrated campaigns across email, web, and paid channels, achieving a 20% increase in registration through strategic optimization
•Acquired and retained up to 50,000 B2B registrants across 22 tradeshows using personalized email and web content strategies.
•Demonstrated mastery of HubSpot, Google Analytics, and marketing automation platforms across director-level position
•Successfully e...
Atlanta, Georgia, United States•Spearheaded foundational marketing programs, improving customer acquisition by 25% through strategic UX/UI build and optimization
•Developed and executed a DTC growth strategy to drive online sales and brand awareness in the U.S. and Canada
•Led go-to-market strategy for online storefront, focusing on customer acquisition and management
•Developed robust reporting frameworks to track campaig...