Trust Score
Trustworthy; active professional engagement.
Luciana's Career Path
May. 2018 -Present
SHINE MARKETING Marketing Director/Founder
São Paulo, São Paulo, Brazil · Remote. Brazilian representative for Pact, agency based in LA, to welcome influencers from all over the world (APAC, EMEA and Americas) to experience CCXP event in São Paulo, Brazil. Negotiations with local vendors, organize and prepare themed dinner and party, from Nov, 15th to Dec, 3rd., 2023.
.Product launch marketing planning, strategy definition, marketing and communications team structure and...
May. 2015 -Apr. 2017
ViacomCBS Marketing Director- NICKELODEON, MTV, PARAMOUNT CHANNEL, COMEDY CENTRAL
São Paulo Area, Brazil · On-site• Identify opportunities and differentiated marketing actions for brand association, brand presence or brand activation; • Content marketing, digital strategy, segmentation, SEO, SEM, call-to-action posts for live events; • Promoting new TV shows by media campaigns, negotiation and organization of brand presence at events for each target audience; negotiations on promotional and media partner...
Jul. 2014 -Sep. 2014
SET - Sociedade Brasileira de Engenharia de TelevisãoMarketing and Communications Consultant
• Responsible for promoting SET Expo 2014- the most important technology and new midia event in Latin America- for specialized and general press
• Management of the communications team and coordination of all vendors working at SET Expo 2014
• Participation in meetings with international partners such as NAB (the biggest event of the engineering sector in the US), IBC (responsible for the big...