Years of experience: 12

MarketingEntertainment

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Sara's Career Path
Senior Marketing & Digital Growth Consultant- MENA, Europe, USDec. 2022 -
Oct. 2024
Aladdin.lifeSenior Marketing & Digital Growth Consultant- MENA, Europe, US
Spain• Led digital growth initiatives to scale customer acquisition and engagement on the Aladdin.life telecom marketplace. • Designed and executed paid media strategies, leveraging Google Ads, Meta, and programmatic advertising to drive traffic and lead generation. • Conducted data analysis and performance tracking, identifying key growth opportunities and refining ad spend for higher efficiency....
Senior Media Manager| GCC & MENANov. 2021 -
Dec. 2022
BPG GroupSenior Media Manager| GCC & MENA
Dubai, United Arab Emirates• Led media activation for luxury brands like Chanel, Dior, and Gucci, increasing leads by 20% and lowering CPL by 82%. • Developed and executed full-funnel media strategies for luxury and high-end brands, focusing on performance-driven outcomes. • Led multi-platform digital campaigns across Google Ads, Meta, TikTok, LinkedIn, and Snapchat, optimizing budgets for maximum ROI. • Spearheaded th...
Regional Marketing & E-commerce Manager| MENA & Central AsiaJul. 2019 -
Nov. 2021
TotalEnergiesRegional Marketing & E-commerce Manager| MENA & Central Asia
Dubai, United Arab EmiratesManaging 4 agencies and 13 digital marketing distributors correspondents, ensuring brand guidelines are respected & KPIs are met. • Growing the e-commerce of the lubricants’ market in the UAE and GCC. • Heading the entire external communication strategy, Digital & Offline in 13 countries. •Managing the entire ATL budget including E-commerce, Social, website, Innovation & Digital Media, OOH, p...