Years of experience: 21
Startup FounderSportsEntertainmentMarketingBusiness OwnerDesign
Trust Score
Highly reliable; strong professional involvement.
Herby's Career Path
Aug. 2023 -Sep. 2023
BetAnySportsCreative Director
San Jose, Costa Rica · On-site• Led the development of a new Brandbook and new Visuals.
• Created a new homepage in Figma that will increased conversions by keeping the user flow simple and placing the CTA above the fold.
• Collaborated with the CMO to create the new Creative Studio structure, including new job positions and salary ranges.
• Screened and interviewed candidates for Senior Designer, Mid Level Designer, Juni...
Jan. 2022 -Aug. 2023
BUSRHead of UX and Senior Brand Owner
Costa Rica · Hybrid• Implemented a Design System to improve consistency across products and ownership of the brand.
• Redesigned the platform for the company to increase user traffic by 15% and improve customer retention by 20% by creating an easy to navigate platform and improving the user journey and UX.
• Helping the Acquisition and Retention teams in our Marketing Department to achieve their monthly goals. ...
Mar. 2021 -Jul. 2021
Thinklean LimitedDigital Experience Consultant
Costa Rica · Remote• Digital Experience Consultant by developing a better user experience.
• Implementation of new processes for visual identities, animations and platform functionalities.