Years of experience: 25

MarketingCopywritingBrand Marketing ManagerConsultingMarketing Analytics Manager💸 Marketing

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Ken's Career Path
Principle ConsultantJan. 2022 -
Present
Good Egg Consulting Ltd.Principle Consultant
- Unilever Ice Cream: Future platform development – global snacking, - Unilever Marketing Excellence: Delivering Innovation Transformation Program, globally, - PepsiCo Latin America: Innovation Strategy development for Lipton brand in the region, - Shell China: Sustainability and Innovation Strategy Development for new product platform, - McKinsey Consulting: European Juice Market sourcing an...
Marketing DirectorJan. 2020 -
Dec. 2022
Ocean Spray CranberriesMarketing Director
London, England, United KingdomMarketing Director for EMEA. Marketing Director.
Marketing ControllerJan. 2014 -
Dec. 2020
Lactalis GroupMarketing Controller
Redhill, United KingdomKey Responsibilities: • Development and Implementation of Brand Portfolio Strategy; Brand Vision, Positioning, Architecture. • Developing and Delivering communication strategies for the UK business: +£3m of media spend. • Full Brand P+L Responsibility; commercial cycle and gap analysis to deliver commercial objectives. • Team Leadership: Leading and development of a team of 4 high performing ...