Years of experience: 27

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Trust Score

Highly reliable; strong professional involvement.

70%
Fernando's Career Path
Director - New Technologies Business UnitApr. 2024 -
Present
GO Marketing BTLDirector - New Technologies Business Unit
BogotáMarketing & Technology | Immersive Experiences | EventTechKey Achievements: * Launched and led a tech-focused business unit delivering VR/AR, 360º experiences, and AI-powered assistants for brand activations and large-scale events. * Secured and managed strategic accounts such as Autogermana, BPA, Finandina, and Grupo Cardiosalud. * Integrated digital solutions into experiential marketing, in...
Director Nuevas TecnologíasApr. 2024 -
Present
GO Marketing BTLDirector Nuevas Tecnologías
Bogotá, Distrito Capital, ColombiaMarketing y Tecnología | Experiencias Inmersivas | Eventos con tecnología 4.0 Logros: * Diseñé, lancé y lidero una unidad de negocio tecnológica que ofrece VR/RA, experiencias 360° y asistentes con IA para activaciones de marca y eventos a gran escala. * Aseguré y gestioné cuentas estratégicas como Autogermana, BPA, Finandina y Grupo Cardiosalud. * Integro soluciones digitales en el marketing...
Sales and Marketing Director Cyber RiskAug. 2023 -
Jan. 2024
DeloitteSales and Marketing Director Cyber Risk
Bogotá, Distrito Capital, ColombiaCybersecurity | SaaS | Enterprise Sales Key Achievements: * Oversaw cybersecurity commercial operations (SOC, Vulnerability Mgmt, Ethical Hacking) with an annual budget of USD $4M. * Reduced enterprise sales cycle by 22% by implementing risk-based consultative sales techniques. * Unified pre-sales, sales, and marketing teams to improve client acquisition and conversion efficiency.