Years of experience: 33
MarketingConsultingC-level ExecutiveContent ManagerCommunications ManagerCMO
Trust Score
Highly reliable; strong professional involvement.
Erica's Career Path
Jan. 2018 -Present
Fayre Marketing ConsultingChief Strategist & Brand Storyteller
Greater Minneapolis-St. Paul Area“Fractional CMO” specializing in pragmatic growth strategies to drive top- and bottom-line results for start-ups, small- and medium-sized businesses and not-for-profits. C-suite marketing expert in insight-driven strategy development, brand storytelling, digital demand generation, customer experience journey mapping, content strategy and planning, brand & product portfolio management, multi-c...
Jan. 2016 -Jan. 2018
Zenith Education GroupMarketing Director/Director of Brand Strategy & Experience
Greater Minneapolis-St. Paul AreaTransformed the WyoTech campus program, re-establishing corporate and campus-based marketing functions and launching re-branding initiative to drive awareness, interest, and enrollment in its technical/trade training programs. Partnered with sales and operations leadership and led cross-functional teams to support company turnaround and reinvention of career technical education after acquisit...
Jan. 2008 -Dec. 2015
Halo InnovationsVice President of Marketing
Greater Minneapolis-St. Paul AreaDirected an internal marketing team, freelance marketing consultants and partner agencies to drive awareness, preference and market penetration to support organization’s growth goals.
- Increased brand awareness by 112% and grew YoY revenues of core business 12-20%, tripling baseline revenues.
- Led the launch of the Bassinest swivel sleeper, a new bassinet product that achieved 123%+ product...