España• Developed a product recommendation system for Shopmyseke online store using MySQL and Python. The store doubled its average number of products per cart from one to two per customer.
• FashionForecast: Price prediction for Trevede clothing store using Facebook Prophet. Sales increased by 12% through strategic price adjustments.
• Created reports on website visits, social media, blog, and Ads...
Mar. 2018 - Jun. 2023
ShopmysekeEcommerce Manager & Data Analyst - Machine Learning
España• Developed a Customer Purchase Propensity Model, which improved store sales by sending reminders with discount coupons and urgency emails.
• Implemented Market Basket Analysis with Association Rule-Mining to enhance store promotions and streamline customer shopping experience.
• Launched a digital marketing strategy for social media and SEO to boost online visibility.
• Created a WordPress b...
España• Managed treasury liquidity and coordinated closing operations in international markets.
• Formalized Futures and Derivatives operations, including SWAPs, CMS, and FRAs.
• Directed interest rate risk management to balance assets and liabilities.
• Ensured compliance with financial regulations and managed currency exchange control.