Years of experience: 18

🔥 Startup Founder💸 Marketing✔️ IT👍 Sales & BizDev⚖️ Legal🧨 Consulting

Trust Score

Highly reliable; strong professional involvement.

70%
Lianna's Career Path
Principal, LILIA GROUPNov. 2018 -
Present
Lilia GroupPrincipal, LILIA GROUP
Salt Lake City Metropolitan Area · RemotePrimary Practice Areas: *Emerging Tech *Programmatic / SEO *Go To Market *Website Builds *MVP Site Builds *Email Marketing *E-Commerce / Direct to Consumer *Tech Stack Build Out (Acting Key Stakeholder for New Software Launch and Roll-Outs) *General Technical and Operations Marketing Project Management Support *Design (Branding, Web and Ad) *ADA Compliance Notable Clients: RIVERSIDE NATURAL F...
Marketing Communications Strategist, Customer CommunicationsApr. 2016 -
Aug. 2016
Pacific Gas and Electric CompanyMarketing Communications Strategist, Customer Communications
San Francisco Bay AreaExecuted customer-facing messaging and materials for PG&E’s natural gas transmission and distribution projects - including print (direct mail, fact sheets, letters); digital (email, social media, web updates) and other materials for the omnichannel communications strategy. Work with business partners to help execute end-to-end communications to improve customer’s engagement with gas reliabili...
Product, Marketing and Communications StrategistMay. 2015 -
Nov. 2018
Online Marketing InstituteProduct, Marketing and Communications Strategist
San Francisco Bay AreaReporting to CEO, worked with internal and external resources to enable growth in a corporate learning software startup. Marketing & marketing analytics for B2C & B2B channels: Reporting to CMO, executed on materials for the entire customer life cycle including awareness, lead acquisition, engagement, and churn prevention. Responsibilities included overseeing an internal team and a number of ...