Years of experience: 25
MarketingMarketing directorBrand Marketing ManagerContent ManagerMarketing Analytics Manager
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Exceptionally trusted; proven professional excellence.
Stefano's Career Path
Mar. 2022 -Jun. 2023
Colgate-PalmoliveConsumer Experience - Head of Personal Care and Home Care Central Europe West at Colgate-Palmolive
Hamburg, Hamburg, Germany• Responsible to deliver business and marketing objectives for the Home Care and Personal Care categories across the CEW hub
• Lead the development and implementation of brand strategies at the hub level for the home care (Softlan, Palmolive Hand Dish, Ajax and DanKlorix) and personal care brands (Palmolive)
• Develop and coach the team as brand/shopper marketing managers; complete a team reo...
Jan. 2018 -Mar. 2022
Colgate-PalmoliveBrand Director
Basel, Switzerland• Initially, developed and executed the brand strategy for the cleaners brands (main brands: Ajax, Fabuloso, La Croix) with a focus on driving innovation and commercialisation, including GTM and 4P strategies both in physical and digital retail environments, and led a team of 2; also, led the development of digital campaigns to build equities
• Then, managed the brand Sanex in the personal ca...
Sep. 2013 -Jan. 2018
Colgate-PalmoliveEuropean Category Marketing Manager - Home Care
European Division - Switzerland• Managed the home care category with focus on cleaners (leading brand Ajax); drove business management, growth plan development/execution and reporting; also, supported regional customer/category management communications