Years of experience: 25

MarketingMarketing directorBrand Marketing ManagerContent ManagerMarketing Analytics Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Stefano's Career Path
Consumer Experience - Head of Personal Care and Home Care Central Europe West at Colgate-PalmoliveFeb. 2022 -
Jun. 2023
Colgate-PalmoliveConsumer Experience - Head of Personal Care and Home Care Central Europe West at Colgate-Palmolive
Hamburg, Hamburg, Germany• Responsible to deliver business and marketing objectives for the Home Care and Personal Care categories across the CEW hub • Lead the development and implementation of brand strategies at the hub level for the home care (Softlan, Palmolive Hand Dish, Ajax and DanKlorix) and personal care brands (Palmolive) • Develop and coach the team as brand/shopper marketing managers; complete a team reo...
Brand DirectorJan. 2018 -
Feb. 2022
Colgate-PalmoliveBrand Director
Basel, Switzerland• Initially, developed and executed the brand strategy for the cleaners brands (main brands: Ajax, Fabuloso, La Croix) with a focus on driving innovation and commercialisation, including GTM and 4P strategies both in physical and digital retail environments, and led a team of 2; also, led the development of digital campaigns to build equities • Then, managed the brand Sanex in the personal ca...
European Category Marketing Manager - Home CareSep. 2013 -
Jan. 2018
Colgate-PalmoliveEuropean Category Marketing Manager - Home Care
European Division - Switzerland• Managed the home care category with focus on cleaners (leading brand Ajax); drove business management, growth plan development/execution and reporting; also, supported regional customer/category management communications