Years of experience: 12

Blog ManagerEditorProofreaderContent WriterCopywritingCRM manager

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Rachna's Career Path
Customer Relationship Management SpecialistOct. 2024 -
Present
Lals GroupCustomer Relationship Management Specialist
Dubai, United Arab EmiratesMom Store, Homes r Us, Carter’s, US Polo Assn. - Spearheading in-store CRM strategies and integrating them with digital channels to deliver seamless omnichannel customer experiences. - Managing customer engagement across four distinct retail brands, each with unique audience profiles and business goals. - Designing and executing data-driven campaigns using customer segmentation, lifecycle tri...
Assistant Manager CRMOct. 2022 -
Sep. 2024
Mumzworld.comAssistant Manager CRM
United Arab Emirates- Build email, push notification and in-app programs that support the lifecycle marketing strategy, including onboarding, activation, engagement, and retention. - Maintain the CRM content calendar for daily as well as customer lifecycle journeys - Drive experimentation agenda and roadmap for consumer growth marketing efforts across CRM channels - Report on performance against critical metrics...
Assistant ManagerOct. 2021 -
Oct. 2022
Landmark GroupAssistant Manager
United Arab Emirates• Create and manage content for all marketing channels including email, SMS, social, push and more. • Project management for multi-channel initiatives that include email, SMS, push notifications as well as social media. • Plan & execute multiple customer lifecycle journeys that span 365 days of the member’s journey with the brand including Welcome, Birthday, Enrollment Anniversary, Churn and ...

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