Years of experience: 14

South AfricaPartnerCommunication Designer🐦 Design🧨 Consulting✨ Business Owner

Trust Score

Highly reliable; strong professional involvement.

60%
Barbara's Career Path
Creative DirectorNov. 2021 -
Nov. 2023
Wunderman ThompsonCreative Director
South Africa · RemoteI freelanced for Wunderman Thompson, spearheading a brand refresh for one of their larger clients. I worked with their strategists, designers, developers, and account execs and managed to deliver work that truly delighted the client. I thoroughly enjoyed the opportunity to visually transform the way a brand communicated their values, offerings, and services.
Creative and StrategySep. 2019 -
Oct. 2021
ShopCreatifyCreative and Strategy
At ShopCreatify, an agency specializing in building and maintaining high-converting e-commerce stores, I formed part of the executive team and managed several clients and a small team. I provided strategic consulting, project scoping, design, and front-end development services. I particularly enjoyed the deep dive into e-commerce during a boom in the industry - this was a brilliant learning o...
Creative DirectorJun. 2016 -
Present
van WykCreative Director
I offer research, strategy, branding, visual design, and front-end development services to clients in a variety of industries worldwide. I prefer to work with socially, morally, and fiscally responsible mid-sized private companies who grow with me, or established corporates who know what they want and are willing to take advice about what they need.

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