Mandaluyong, National Capital Region, PhilippinesResponsible for developing and executing the brand narrative across core product lines and establishing a strong emotional connection with the target consumers. Designing a unique corporate launching that positions the company as the innovative member of the internal conglomerate.
Makati, National Capital Region, PhilippinesDTC is the leading events & activations agency behind record-breaking projects like Close Up Whattamouth! (GWR "Largest Photo Mosaic" in a billboard that was unveiled in the middle of Edsa using the MRT as viewing deck participated in by the PAF 505 Search & Rescue Team and capped with the first fireworks display by La Mancha; the Rexona Xtreme (first-ever billboard stunt show cum rock concer...
Makati, National Capital Region, PhilippinesVisioning and corporate direction/strategies.
Creative strategies for activations and events.
Supervises the creative group.
Community relations and industry linkages.