Years of experience: 6+

EducationConsultingSales & BizDevMarketingBusiness OwnerC-level Executive

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Stefania's Career Path
Head of Fragrances/CCSJan. 2021 -
Present
Oriflame CosmeticsHead of Fragrances/CCS
Stockholm, Stockholm County, Sweden• Managed a portfolio with annual sales exceeding 200 million euros, focusing on category strategy and brand architecture delivering 17% sales growth for signature brands through new product launches and brand activations. • Craft category and brand strategy focused on innovation pipeline, consumer insights, and brand portfolio optimization. • Lead development of 5-year innovation pipeline an...
Head of Marketing Europe Jan. 2020 -
Jan. 2021
Oriflame CosmeticsHead of Marketing Europe
Warsaw• Developed and executed marketing strategies and go to market plans for 34 countries in Europe, achieving top-line sales and profitability. • Built effective commercial planning rhythm synchronizing catalog, digital, and sales calendars to maximize results. • Established digital-first creative team and processes; reduced time-to-market for digital campaigns by 20%. • Pioneered implementation...
Brand and Digital Director EuropeJan. 2018 -
Jan. 2020
Oriflame CosmeticsBrand and Digital Director Europe
Warsaw• Developed and executed regional brand strategy encompassing modernized brand identity, messaging, visual assets, and omni-channel activation. • Grew social media presence across Facebook, Instagram, and YouTube; delivered highly engaging localized content and influencer campaigns. • Partnered with sales teams to conceive digital-first recruitment and retention campaigns; increased consultan...

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