Years of experience: 27

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Paul's Career Path
Freelance Creative Director & PhotographerApr. 2010 -
Present
FreelanceFreelance Creative Director & Photographer
Brescia, Lombardy, ItalyFreelance (2011-present date) EY (Roma): On a project-by-project (non contractual) basis focused on ATL and BTL communication. Highlights include: Italian government ministry branding. The application of Zurich Group brand guidelines across all B2B, B2C and internal marketing materials (digital and printed). Lavazza B2C communication both ATL and BTL. ATL and BTL communications for Technogym ...
Founding PartnerSep. 2008 -
Apr. 2011
OrigamiFounding Partner
CerviaI provided integrated design and communication support for various clients of both international and smaller stature. Highlights included: I was commissioned to create a new brand strategy for two newly-combined car repair activities (Carnevali&Stern). The objective was to communicate the increased value generated by the combined services without alienating their existing client base. Particu...
Freelance DesignerJun. 2004 -
Aug. 2008
Me plcFreelance Designer
Ravenna Area, ItalyI provided integrated design and communication support for various clients of both international and smaller stature. Highlights included: I was commissioned to design an online ticketing portal for a new innovative new service provided by Orange (telecommunications) in the UK. Strictly following brand guidelines to ensure that it fitted seamlessly within their other online service offers I d...

Paul's Posts

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    How I can help you

    I provide brand consultancy focusing on logo creation, brand guidelines, and full asset development, alongside translating marketing communications from Italian to English, ensuring a cohesive brand image.

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    People I am looking for

    I address business needs by enhancing clients' commercial value through targeted visuals. My approach begins with a thorough understanding of the client's reputation, USP, and objectives. - Visual emphasis on value - Deep client insight

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    Experience & Cases

    Target clients include major corporations like American Express, Bristol-Myers-Squibb, ENI, EY, Lavazza, Orange, and more, seeking partnership with innovative and forward-thinking businesses.

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    Achievements include a 16-year partnership with Technogym on BTL projects and 8 years with Lafarge. Open to innovative clients who are eager to explore new branding strategies.

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    How to contact

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    About myself

    My strategic thinking and innovative solutions have been key in collaborating with global brands. I've transformed complex brand stories into impactful experiences and crafted commercial tools that resonate internationally, backed by 30 years of creative dedication.

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    Job Description

    I seek roles where I can fully utilize my experience while growing alongside professionals who strive for excellence. Building mutual trust is crucial, as it often drives superior outcomes. I'm eager to engage in environments that foster both personal and collaborative growth.

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    How to contact

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