Years of experience: 21

BrazilSport Fan💸 MarketingProducer👍 Sales & BizDev🗿 HR

Trust Score

Highly reliable; strong professional involvement.

60%
Rafael's Career Path
Head of Media HouseOct. 2021 -
Oct. 2023
Red BullHead of Media House
São Paulo, BrasilOverseeing the Red Bull Media Network in Brazil, within the marketing division. I was in charge of content & earned media strategies, including communications & PR; multimedia production (live broadcasting, VOD, podcasts); digital activation, programming & publishing (owned platforms & social media); distribution, content licensing; media partnerships and influencer marketing. Leading a team ...
Head of DigitalJan. 2019 -
Oct. 2021
Red BullHead of Digital
São Paulo, São PauloResponsible for content programming operations, I've lead a team in charge of the brand's digital channels, including owned platforms, social media accounts and 3rd part partners (content creators, multi-channel networks, agencies, advertising platforms). Main tasks: programming strategy, audience development, content commissioning/creation, event activation, coverage planning, localization, ...
App Store Managing EditorFeb. 2017 -
Aug. 2018
AppleApp Store Managing Editor
São Paulo Area, BrazilResponsible for the App Store editorial operations in Brazil, creating and executing content marketing strategies to reinforce App Store's local tone and increase general user engagement. Main tasks: content creation; localization; UX design; app merchandising & audience engagement strategies; programming planning; analytics & insights reports; international newsroom coordination; relationshi...

Rafael's Posts

  • How I can help you

    Offering comprehensive consultancy in content marketing, I focus on enhancing brand engagement and creating meaningful content. Here's how I approach: - Analyzing your current audience, sales goals, brand attributes, and target audiences. - Understanding the content platforms that align with your brand message. - Setting your goals and Key Performance Indicators (KPIs). - Formulating a robust digital marketing plan, emphasizing content strategies and incorporating paid and earned media tactics.

  • People I am looking for

    Having an experience of over 18 years, I've collaborated with top companies like Red Bull, Apple, Microsoft, and Yahoo. I'm seeking clients who: - Are small business owners, founders, agencies, app developers, content managers. - Aim to connect with Brazilian and Latin American audiences/consumers.

  • Experience & Cases

    My past accomplishments include: - Managing localization and Product Marketing for Flickr.com and Yahoo Answers. - Leading content and editorial operations for yahoo.com.br and msn.com.br web portals. - Managing editorial and business development for App Store in Brazil. - Heading Red Bull Media House in Brazil. These experiences have equipped me to deliver exceptional results for my future clients.

  • How to contact

    If you're interested, please fill the form. P.S. If you know a right person, please make an intro or share with him/her the link to this page.

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