Maritoni Cruz - Data Analyst,

Years of experience: 21

ScrumGoogle AnalyticsAccount ManagementAmplitudeProduct ManagerCustomer Success Manager

Trusted by top professionals

June Maralit
Tutor/Demonstrator @University of Otago
Verified
I’ve had the pleasure of working with Toni Cruz, and she is one of the most driven and insightful professionals I’ve met. She has a knack for making sense of complex data and turning it into strategie...

Trust Score

Exceptionally trusted; proven professional excellence.

90%

Maritoni's Career Path

Jun. 2021 -
Feb. 2025

ABS-CBN CorporationHead of Data Analytics (Director) | Scrum Master

• Conducted brand lift surveys and analyzed A/B test results to measure campaign effectiveness and guide strategic improvements. • Improved cross-platform revenue of a flagship series by 13% using data-driven strategies derived from historical data.

Feb. 2020 -
Jun. 2021

ABS-CBN CorporationDigital Marketing Analytics Lead | Ad Data (Director)

Quezon City, National Capital Region, Philippines• Designed dashboards to streamline campaign performance measurement, reducing ideation and reporting time by 50%. • Validated audience segments during a DMP migration, ensuring consistency and alignment with performance goals. • Temporarily managed media buying for ABS-CBN Entertainment, achieving optimized ad performance within budget.

Jan. 2019 -
Jan. 2020

ABS-CBN CorporationBranded Entertainment & Partnerships Head for Analytics

Quezon City• Established standardized benchmarks for campaign performance, enabling consistent ROI tracking. • Monitored competitive branded content to identify trends and capture market opportunities, driving strategic client pitches.