United StatesI led a team of 10 to successfully develop and launch a game website, creating a new direct sales channel for Harry Potter Magic Awakens. This resulted in a significant 23% increase in revenue recovery per transaction.
Managed the implementation of new in-game entitlements for in-game purchases.
Leveraged Figma to drive the design of user-friendly interfaces, streamlining purchases and boost...
San Francisco Bay AreaLed a team of 8 product managers through ideation, technical development, and launch of innovative products; defined goals, arranged meetings, promoted communication, provided feedback, and established development plans to support professional excellence.
Established enterprise infrastructure for EA game studios, such as tools to create and manage game development and live ops business; meas...
San Mateo, California, United StatesLed customer-focused, data-drivenEA's Esports strategy and delivery to executive team for funding and headcount of innovative Esports department; created a comprehensive plan outlining investment and infrastructural needs and projected ROI to secure support for new program.
Contributed to $40M in additional revenue by monitoring and analyzing player engagement metrics for FIFA and Madden titl...