Years of experience: 16
MarketingCommercial StrategyConsultingBrand Marketing ManagerUnited States
Trust Score
Highly reliable; strong professional involvement.
Weronika's Career Path
Nov. 2023 -Present
Self EmployedBrand Strategy Consultant
Various freelance global and regional strategy roles; projects including new and existing molecules of Novartis, UCB and others.
• Developed a US and EMEA go-to-market strategy for a new rare disease biologic (unbranded: market shaping and branded one): defined positioning, value proposition, developed messaging; ran client workshops and conducted HCPs interviews
• Supported launch in EMEA of...
Jan. 2022 -Sep. 2023
Fishawack HealthStrategy Consultant
London, England, United KingdomApplying strategic, analytical and creative thinking to solve challenging brand issues for pharmaceutical clients globally. Therapy areas: solid tumours, blood cancers, rare diseases, neurology, immunology, dermatology, medical aesthetics.
Scope of projects: global, US, EMEA.
Expertise areas: portfolio management, brand strategy, brand planning, launch excellence, engagement and tactical plan...
May. 2020 -Dec. 2021
Sinclair PharmaGlobal Brand Lead
London, England Metropolitan AreaLeading global category growth for 2 medical aesthetics brands – HA facial fillers (70% of portfolio). Built a premium brand of newly acquired filler line MaiLi from scratch and launched in 12 months, which achieved £1M sales in 40 days in Europe (10 countries). Refreshed a global brand targeted to Gen Z (strategy, repositioning: new brand identity, value proposition B2B2C, new comms) - Perfe...