Years of experience: 8
Creative ProducerDigital Ads ManagerTikTokSMM ManagerBrand Marketing ManagerMarketing Director
Trust Score
Exceptionally trusted; proven professional excellence.
Irina's Career Path
Jan. 2023 -Jan. 2024
TV Channel (NDA)Digital Distribution Director
Amsterdam, North Holland, NetherlandsMedia with 15 mln viewers (NDA) - Developed and executed a digital strategy for a channel, increasing views from 60 million to 100 million views on YouTube per month over six months by implementing targeted growth tactics and optimizing content distribution.
- Introduced new formats and improved business processes, increasing YouTube Shorts views from 40 million to 200 million within one year...
Jan. 2022 -Jan. 2023
Saint Petersburg State University, Faculty of JournalismLecturer of Ads storytelling
St Petersburg City, RussiaDeveloped an author's course about storytelling from scratch: the history and basics of storytelling, its application in advertising, and transmedia storytelling.
Jul. 2021 -Oct. 2021
2х2 TV. Adult Animation Channel Marketing Director
Moscow, Moscow City, RussiaRussia's main animation media, with 36 mln viewers - Implemented a 360° marketing strategy across Digital Ads, OOH, SMM, BTL, TV, and influencer channels, achieving 354.3 million impressions by effectively coordinating a multi-channel campaign with a budget of 300,000 euros.
- Secured over 1,000 media and blogger mentions by engaging influencers and partnership development.