Years of experience: 19

C-level ExecutiveMarketingCMOGrowth MarketingPanama

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Alejandro's Career Path
Digital Marketing & Ecommerce Leader LatinamericaAug. 2021 -
Present
PhilipsDigital Marketing & Ecommerce Leader Latinamerica
PanamaIn my capacity as the DMEC Leader for Latin America, I am entrusted with spearheading the Digital Ecosystem, which includes overseeing marketing strategy, eCommerce, and marketplace expansion within the Latin American region. My role requires me to lead One Latam cross-functional team operating in five different countries, all united by a common goal: delivering outstanding customer experienc...
Sr. Manager DTC Digital Revenue LATAM (Ecommerce & Marketplaces)Jul. 2019 -
Mar. 2021
Under ArmourSr. Manager DTC Digital Revenue LATAM (Ecommerce & Marketplaces)
PanamáAs Head of DTC Digital Revenue (eCommerce and Marketplaces) for Latin America, I drive omnichannel strategy and operations for 360 online channels, focusing on traffic, conversion, and revenue targets. Key Achievements: • Established and mentored a skilled team of marketing, content, and operations professionals. • Collaborated with regional counterparts to boost sales by 19% in 2019 and over...
CRM Manager LATAMAug. 2018 -
Jun. 2019
Under ArmourCRM Manager LATAM
PanamáAs the overseer of CRM and relationship marketing strategy across Latin America, my responsibilities encompassed the comprehensive management of these crucial facets. My role centered on designing, developing, and executing omnichannel campaigns meticulously crafted to elevate customer engagement to new heights. Key Achievements: • Enhanced loyalty and retention revenue significantly, increas...

Alejandro's Posts

  • How I can help you

    Ecommerce structure creation, business model development, omnichannel and D2C strategies are some of the key tasks I tackle. My competitive edge lies in my extensive experience in Latin America, expertise in sports and premium brands, proficiency in Vtex and Salesforce, fluency in Google Suite, and strong leadership skills.

  • People I am looking for

    I am keen to assist businesses of all sizes in expanding their digital commerce strategies. Whether you're a start-up or a well-established firm, I am ready to collaborate with you in order to accelerate your growth in the digital commerce sector.

  • Experience & Cases

    Proven history of enhancing digital revenue, such as doubling Under Armour Latam's digital revenue from 2019 to 2021 and restructuring Philips Latam's omnichannel ecosystem, resulting in a 25% sales increase in 2022. I've also created successful loyalty programs (60% sales from program subscribers after first year). Previous collaborations include Philips, Under Armour, Pepsico, and more.

  • How to contact

    If you're interested, please fill the form. P.S. If you know a right person, please make an intro or share with him/her the link to this page.

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