Palo Alto, CADefined in-vehicle commerce strategy and product roadmap. Managed partner relationships and conducted an intensive discovery process of design thinking, market and user research, and infotainment screen design. Defined the "Bring Your Own Device” strategy to enhance Ford’s rear-seat entertainment offering. Led a team that identified customer unmet needs of parents wanting to control the volum...
Menlo Park, CALed development and prioritization for data product used by 1300+ end users to find ad creatives and metrics. Managed data product that highlights actionable steps advertisers can take to improve their campaigns. Managed development of Tableau Analysis Package to provide end users with access to two 1700 column flat files. Worked with legal, stakeholders, and developers to ensure new features...