RemoteDevelop, execute and optimize data-driven CRM strategies to drive engagement, sales/revenue and customer loyalty. Develop comprehensive CRM strategy through personalized and targeted campaigns for the local market and adapted to the product/customer designed to achieve business objectives, using relevant customer channels. Lead the ongoing segmentation of the customer base in the local market...
Aug. 2021 - Apr. 2023
Tango RentCX & Lead Management Expert / No Code – Low Code Services
RemoteCoordination with stakeholders / internal teams for No Code development projects and integrations, fostering innovation and continuous improvement in Marketing, Sales and Operations.
Supervision and management of digital platforms for Marketing, Sales, Data, and Product areas, using AI and automation to optimize processes.
Leadership in CRM implementation and digital transformation strategies...
RemoteTeam leadership for CX and Omnichannel projects for 7 LATAM + US markets, using Salesforce and Data to improve customer experience and increase sales efficiency.
Coordination with Database, BI, IT, E-commerce and Performance teams to establish business objectives and develop segmentation strategies. Achievements: successful restructuring of Salesforce's analyst team (5), in less than 1 month,...