Ho Chi Minh City, Vietnam · Hybrid- Led overall Marketing & Promotions activities in 33 stores across nationwide with the team of 4 professionals.
- Organized in-desk, qualitative and brand health track market researches in order to define winning strategy
- Built and managed annual integrated marketing plans including defining Business Objectives, Marketing Objectives, Yearly Brand JTBD, Executional Roadmap, Commercial Calen...
Mar. 2020 - Jun. 2021
HYYH Trading Co.Global Brand Manager cum Marketing and Sales Lead
Ho Chi Minh City, Vietnam · On-site- Assisted to CEO to launch EQUO products in International Market including US, Australia, Canada through Crowd Funding Platform named Kickstarters.
- Led Sales & Marketing Team to launch EQUO straws product portfolios in Vietnam Market through E-Commerce, MT & B2B Key Accounts (CGV Store Chains, Takashimaya, L’usine, Running Beans and other Coffee, Hotel, Restaurant Chains) achieving target ...
Vietnam- Led all Marketing and Communications activities of Satori Packaged Water Brand including market research, brand development, new product development, advertisement and integrated marketing communications for Corporate Brand and Product Brand of Satori. - Identified, built up and and managed winning strategy for corporate and product launching campaign from planning to production and executi...