Limassol, Cyprusβ Key result: Scaled monthly marketing budgets from $120,000 to over $600,000 while maintaining a desirable ROMI. Increased user acquisition on Meta web by 15x. β Developed and executed a paid user acquisition strategy for a subscription-based mobile product using channels like Facebook, Instagram, TikTok, and ASA across web, web-to-app, and app funnels.
β Expanded user acquisition into new m...
Kiev, Ukraineβ Key result: launched lead generation at Kazakhstan using Meta and Google, acquired more than 2,500 leads in 2 weeks. β Provided analysis of previously launched campaigns and ads to determine most efficient targeting and optimization settings and visuals. Created campaign optimization playbook for team members to reduce CAC by 15%.
β Mentored team members to optimize campaigns on internation...
Moscow, Russiaβ Key result: Developed new lead generation funnels (surveys, webinars), acquiring over 600 B2B leads. β Developed and executed go-to-market strategy for B2B SaaS product on international markets, including the USA, UK, Canada, Europe, Brazil, and Australia.
β Created and launched user acquisition funnels from scratch, utilizing Meta, LinkedIn, Twitter, Quora, and Google Ads. Built multiple u...