Years of experience: 6+
MarketingBusiness OwnerStudentPhD
Trust Score
Highly reliable; strong professional involvement.
George's Career Path
Jul. 2022 -Present
OPINAIA BrasilCustomer Experience Strategist / Country Manager / Head of Business Development
São Paulo, BrasilCUSTOMER EXPERIENCE
Creation of the Customer Experience Management Strategy
Implementation of the Customer Experience Management Program
Defining CX objectives
- Leadership of Customer-Centered Culture initiatives
- Implementation of CX Metrics System (NPS, CSAT, CES)
- Implementation of Governance of the Customer Experience Management Program
Execution of the VoC (Voice of the Customer) Stra...
Feb. 2020 -Jun. 2022
MAPFREHead Of Customer Experience I CRM I Loyalty
São Paulo, São Paulo, BrazilHad a team of 8 employees (2 managers, 2 senior specialists e 4 analysts)
- Provided leadership in projects to deliver a seamless Customer Journey (online and offline integration). - Led Customer Journey Mapping projects.
- Responsible for managing and conducting action plans related to CX.
- Structured of strategic services to increase retention and acquisition of new customers.
- Leadership...
Mar. 2019 -Feb. 2020
MAPFRECustomer Experience-Manager
São Paulo