Years of experience: 7

Business StrategyConsultingMarketingBeautyProduct ManagementFreelancing

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Laksh's Career Path
Product Marketing ManagerJan. 2023 -
Apr. 2023
Estee LauderProduct Marketing Manager
India, Gurgaon• Implemented local pricing strategies for product launches in alignment with Global Pricing Benchmarks, while also incorporating price adjustments. (Revenue Increase by 10%) • Conducted analysis on KCI (Key Consumer Insights) and identified product claims for Vitamin Enriched Skin Tint for Bobbi Brown. • Collaborated with the EMEA Regional Team and R&D to finalize the direction. Analyzed onl...
Strategy ManagerJan. 2021 -
Oct. 2022
India, GurgaonStrategy and Innovations Mamaearth ME (India's First Made Safe Approved Range of Fine Fragrances) - Launched Mamaearth ME range of Fine Fragrances - Aqua, Floral, Oud, White Musk, and First Rain in SKU sizes of 50ml and 8ml, as well as Perfume Body Sprays (Gas Free) of 120ml and Discovery Set - Led the Innovation Charter from Idea Stage to Launch Stage - Responsibilities - Product Strategy, P...
Assistant Manager - Business Process ExcellenceJun. 2019 -
Jan. 2021
McNROE Consumer Products Pvt LtdAssistant Manager - Business Process Excellence
• Executing strategic projects impacting the organization, under the guidance of MD • Program Management: Spearheading the Business Process Transformation and Change Management programs across Sales, Marketing, HR, Finance IT, Operations in collaboration with Big4 firms. (Average TAT reduction by 40%) • Business Planning: Setting up and driving the annual business planning and budgeting proce...

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