Moscow, RussiaLed joint ecosystem project of Yandex Market and Yandex Lavka ("Yandex Market 15 minutes") from Yandex Market side (cross-functional growth initiatives prioritization and launch) - the service shows 150%+ YoY GMV growth in 6 regions of presence Achievements:
• Rebranded product in 8 cities with the creative and product team, expanding distribution in Ecosystem, which gave additional growth to...
Москва, РоссияAchievements:
- Achieved target number of new users, GMVs and orders within planned timeframe, while launching the service in 4 new cities (was responsible for all marketing support); - New user growth x2/monthly for 4 months as a result of experiments in perfomance engagement channels;
- Increased the share of ready-to-eat food by 5 p.p. and 20% in the category as a result of launching a fed...