Years of experience: 17

Business Analyst🧨 Consulting

Trust Score

Highly reliable; strong professional involvement.

65%
Om's Career Path
Director - Media, Data, Marketing Capabilities & PartnershipsSep. 2022 -
Present
PepsiCoDirector - Media, Data, Marketing Capabilities & Partnerships
Gurugram, Haryana, India
Head of Media & PartnershipsAug. 2019 -
Sep. 2022
PepsiCoHead of Media & Partnerships
Gurgaon, IndiaSpearheading the practice of connecting the iconic set of brands at PepsiCo to the consumers thru media, data & technology. Leading end-to-end procurement & negotiations for all elements of Advertising & Marketing for incremental Efficiencies & Effectiveness. Architecting the First Party Data led marketing by setting up the right infrastructure and practices. Creating path-breaking partnershi...
Assistant Vice President - Customer StrategyJul. 2018 -
Aug. 2019
Star TV NetworkAssistant Vice President - Customer Strategy
Gurgaon, IndiaLed the Strategy vertical for northern region to manage TV & Digital Ad Sales revenue of Hindi, English & Regional entertainment portfolio. Championed the new Go-To-Market (GTM) strategy of driving the power of Television + Digital to generate incremental reach, optimized frequency, precise targeting and audience mirroring for advertisers.

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