United States• Leading digital marketing strategy and project execution for a B2B behavioral intelligence platform serving hiring, leadership development, team dynamics, and organizational decision-making use cases.
• Developed product messaging, website positioning, and content direction across 4 core business segments: hiring, leadership, team dynamics, and organizational behavior.
• Refined value propo...
Nov. 2024 - Feb. 2025
Tip ServicesDigital Marketing and SEO Optimization
Canada, Toronto• Optimized website pages, technical SEO, and existing blog content across 3 core areas: page optimization, technical SEO, and content quality.
• Reworked underperforming blog articles across 3 areas: keyword alignment, content structure, and readability.
• Created a digital contact system with NFC integration to support professional networking across 1 major insurance event in Toronto.
Canada, Toronto• Directed digital marketing strategy for a technology company specializing in AI solutions, supporting 3 core growth priorities: brand visibility, website positioning, and international market growth.
• Managed SEO, SEM, Google Ads, and content workflows across 4 growth areas: organic traffic, paid search, lead generation, and funnel performance.
• Developed AI enhanced content systems and p...