Ho Chi Minh City, VietnamDriven by a passion for crafting great coffee experiences and building sustainable local businesses. A small franchise espresso coffee shop catering to office workers in District 1, HCMC. Leveraged prior corporate experience in brand management, operations, and strategic planning to effectively run the business through a challenging economic period and shifting F&B landscape. Focused on optim...
Ho Chi Minh City, VietnamInnovation & Beyond Lager Beer Team (2020 - 2022)
- Drove innovation projects for Sol Beer and Edelweiss Wheat Beer - from product positioning, go-to-market strategy, and communication plan to post-launch performance monitoring—resulting in accelerated uptake in target segments.
- Collaborated with cross-functional teams (Sales, Trade, Supply Chain, Media) and agencies to ensure on-time deliv...