Years of experience: 16
CopywritingCBDOProduct ConsultantAdvisorCMOCustomer Researcher
Trust Score
Highly reliable; strong professional involvement.
David's Career Path
May. 2024 -Present
VelotixDirector of Product Marketing
Driving Velotix’s global GTM transformation across Product, Marketing, Sales, and Customer Success. Launched the Velotix One platform and redefined our brand strategy to align towards a more focused ICP, resulting in a unified, high-performing commercial motion. • Launched new product - Velotix One: Led GTM strategy for new product launch including positioning, messaging, and full rollout acr...
Jun. 2022 -May. 2024
Shield.Senior Product Marketing Manager
IsraelGlobal B2B Enterprise Financial Compliance Tech - Communications capture, storage, AI risk analysis • Founded product marketing for 5 SaaS products on a communications compliance data platform • Built GTM strategy and content across complex enterprise sales cycles, doubling YoY ARR. • Produced full-funnel CMS catalog supporting long, complex sales, marketing, and ABM plays. • Created thought ...
Sep. 2020 -May. 2021
Lodestone, a Tech Mahindra companyDirector of GTM
Conducted extensive market research, developed outbound sales team and new sales process, and launched a re-brand and new website.