Years of experience: 26

Communication DesignerProduct DesignerPresentation DesignerIllustratorBrand DesignerGraphic Designer

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Lilián's Career Path
Académica en Dirección de Proyectos de DiseñoJul. 2023 -
Dec. 2023
Universidad La Salle MéxicoAcadémica en Dirección de Proyectos de Diseño
México
Branding Consultant | Creative Director | Project Management DirectorNov. 2013 -
Present
360Brand Consulting MéxicoBranding Consultant | Creative Director | Project Management Director
Ciudad de México, MéxicoWe have developed brands for products and services for both public and non-profit organizations. These may include the complete brand strategy and implementation for a company, product or person. We work in the area of branding, strategies, naming, implementation and retail.
Creative DirectorApr. 2011 -
Oct. 2013
InterbrandCreative Director
MéxicoLilián was Creative Director at Interbrand Mexico. She was in charge of several accounts in their creative and implementation aspects. She has a creative vision and is a strong believer that developing a solid brand in the market takes attention, maintenance, and special care must be given to its usage, and that all are essential elements to its success. She joined Interbrand in 2004 leading ...

Lilián's Posts

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    About

    I help brands create packaging and identity systems that improve shelf visibility, strengthen recognition, and organize growing portfolios. My work connects strategy, design, and retail execution to build cohesive brand experiences across physical and digital touchpoints. I foc

  • 2

    Cases & Experiences

    • Pet Master (Cargill): packaging and visual identity system created to improve shelf visibility, clarify product tiers, and organize a complex multi-category portfolio. • Regal Springs: premium packaging redesign and brand architecture system developed to elevate perception and

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    Work Order

    I help with: • Packaging systems and portfolio organization • Brand identity and visual consistency • Brand architecture across product lines • Retail differentiation and shelf visibility • Naming and positioning for launches • Rebrands and modernization projects • Scalable desi

  • 2

    How to contact

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  • 0

    About

    • Senior-led studio focused on corporate identity systems and scalable brand experiences • Strong expertise connecting strategy, design, and implementation • Experience leading rebrands, modernization projects, and multi-market rollouts • Focus on cohesive identity systems across

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    Cases & Experiences

    Regal Springs, Fisiolab, Vitalmex, and FUD: development of scalable corporate identity and packaging systems across retail, physical spaces, and communication touchpoints, improving brand consistency, visibility, portfolio clarity, and multi-market implementation.

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    Work Order

    Corporate identity systems, rebrands, brand architecture, packaging visibility, retail implementation, scalable guidelines, naming, and multi-touchpoint brand experiences focused on clarity, consistency, and real-world execution across growing brands and portfolios.

  • 0

    How to contact

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