How I can help you

I help brands build and run clear UGC and affiliate strategies from onboarding to delivery. I focus on growing revenue while protecting brand value, managing global programs and partner networks so performance never comes at the cost of trust.

People I am looking for

- Audit current affiliate & partner setup, terms and output - Map strategy to key business and campaign goals - Align with stakeholders before any changes - Implement, test and refine - Report monthly with clear actions and next steps

Experience & Cases

- Ambitious ecom and DTC brands - Premium consumer products and lifestyle brands - Teams wanting to grow via affiliates, partners and UGC - Brands that value long-term, brand-safe performance

- 2+ years at Ooni managing 200+ partners and affiliates - Hit revenue targets 2 years running; 135% YoY growth in channel - Drove 11%+ of UK peak revenue via media partners - Negotiated 10+ key contracts; optimised platforms by onboarding strong performers and cutting weak ones

How to contact