DBS BankVice President (Time Deposit Growth & Digital Engagement)
Hong Kong SAR1. Lead a team that delivers innovative, refreshing digital campaigns to drive & sustain the overall Deposit balances & growth of Time Deposit (inclu. Online) targeting specifically the Wealth segment (AUM of HK$1million deposits and above). 2. Creation of New Income Stream for the bank through different cross selling & buddle opportunities with different stakeholders (i.e Investment, Bancain...
Feb. 2020 - Feb. 2023
DBS BankDigital Product Owner & Engagement Lead (Assistant Vice President)
Hong Kong SAR1. Lead a team that deliver innovative digital campaigns that drives Deposit balances targeting specifically the Wealth segment. 2. Reform & Innovate (via Gamification) existing reward loyalty program that leads towards customer stickiness, balance growth & personalized customer engagement [eStamps Program] 3. Resolve & re-engage customers that has complaints & negative feedbacks with positiv...