Years of experience: 6

Google AnalyticsMarketing Analytics ManagerPythonSQLTableauCRM Platforms

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Exceptionally trusted; proven professional excellence.

80%
Paria's Career Path
Senior Data AnalystMar. 2024 -
Dec. 2025
RAPPSenior Data Analyst
United Kingdom, LondonClient: Barclays - Led end-to-end campaign performance analysis for Barclays' digital marketing function - Built and maintained live reporting dashboards in Tableau and SQL for senior stakeholders - Designed and ran A/B test frameworks across multiple audience segments and digital channels - Conducted deep-dive KPI audits to uncover inefficiencies and drive media optimisation - Managed and sc...
Data AnalystApr. 2023 -
Mar. 2024
RAPPData Analyst
United Kingdom, LondonClient: Ralph Lauren - Designed and executed targeted CRM campaigns across distinct customer segments - Partnered with senior clients to develop promotional strategies that balanced revenue growth and brand perception - Conducted spatial demographic modelling to identify retail expansion opportunities across the US - Used customer behaviour analysis to inform store ecosystem strategy
Junior Data AnalystDec. 2021 -
Mar. 2023
RAPPJunior Data Analyst
United Kingdom, LondonClient: Ralph Lauren - Built a Python-based statistical testing framework to standardise and streamline the team's analytical process - Advocated for hypothesis testing in CRM campaigns, identifying margin risks and influencing strategic direction - Created automated Tableau dashboards powered by SQL for real-time campaign KPI tracking - Supported data-driven decision making across campaign p...

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