Years of experience: 17

Data EntryCBDOFounderAdvisorHead of GrowthSales & BizDev

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Ray's Career Path
Head of SalesMar. 2024 -
Nov. 2025
AspireHead of Sales
SingaporeSpearhead new revenue growth and leading both Business Development and Account Executive organizations.
Brand Partnerships LeadJun. 2023 -
Feb. 2024
TikTokBrand Partnerships Lead
SingaporeLed the key accounts portfolio (advertising) for TikTok Malaysia.
Head of CommercialNov. 2020 -
Mar. 2023
Pace EnterpriseHead of Commercial
SingaporePart of founding team. Led all commercial & revenue functions. Built a team of 60 across 6 Asian markets and acquired 3,500 merchants in the first 24 months of operations. Led the commercial development and launch of SE Asia's first BNPL virtual card.

Ray's Posts

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    How I can help you

    I assist companies in scaling sales and finding product-market fit in Singapore and Southeast Asia. Offering senior commercial support at pivotal growth stages, I explore fractional roles to enhance market entry, sales motion, and operational clarity.

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    People I am looking for

    Seeking collaborations with startups and established firms within tech, SaaS, Fintech and real estate. Ideal partners are those not ready for a full-time sales leader but need strategic guidance to enter new markets and optimize sales strategies.

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    Experience & Cases

    Achievements include scaling Pace (BNPL startup) to 3000 sales points and building significant contract value at WeWork (over US$100M). I specialize in assisting startups entering SE Asia and entrepreneurs needing go-to-market or sales scaling support.

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    How to contact

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    About myself

    With 15 years in enterprise sales, I've led high-performing teams in fintech and SaaS across APAC. I specialize in scaling teams, executing regional strategies, and closing significant enterprise contracts. My expertise includes sales forecasting and cross-functional leadership.

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    Job Description

    I'm seeking fractional roles to support companies in Singapore and Southeast Asia. I'm focused on enhancing go-to-market strategies, achieving product-market fit, and scaling sales operations to drive business growth.

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    How to contact

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