Years of experience: 15

MedicalMarketing DirectorMarketing Analytics ManagerContent ManagerCommunications ManagerBrand Marketing Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Samantha's Career Path
Marketing and Business Development CoordinatorAug. 2015 -
Present
Multimédica Norte S.A de C.VMarketing and Business Development Coordinator
México- Involvement in the main areas of the family business: HR, Administration, Strategic Planning, and Finance. - Creation of Marketing department as a company’s pillar: market research, targeted marketing strategy, marketing plan, and KPI’s to optimize the business potential growth, creating a PR auxiliary team to promote, and recruit new consumers in different channels, in order to make strate...
Beauty Brand ManagerFeb. 2015 -
Aug. 2015
ReckittBeauty Brand Manager
Mexico DF- Became beauty brand manager of all beauty and personal care brands of RB portfolio with only one month after joining the company, launching the first RB beauty specialized brand with excellent results (additional 60 MM in NR) without a group manager or scholar. - Construction, planning and brand strategy extension for 2016 as a driver of growth for RB Mexico. Marketing & promo launch plan, ...
Foot Care Brand ManagerJan. 2015 -
Feb. 2015
RECKITT BENCKISERFoot Care Brand Manager
México- Launch of one of the most important initiatives for RB for 2015 worldwide: Amopé. A global success brand specialized in foot care for massive distribution: self-service stores, pharmacies, and price clubs. Allowed RB to enter to a whole new segment: beauty, with sales 10 times above the estimated volume reflected in forecast in Price clubs. 􏰀 - Market analysis, launch potential, client li...

Samantha's Posts

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    How I can help you

    Design and execute data-driven marketing strategies grounded in deep market analysis, consumer insights, and financial performance. I lead end-to-end planning and implementation of omnichannel initiatives that drive measurable growth, enhance brand positioning, and maximize ROI.

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    People I am looking for

    Focused on partnering with beauty, luxury, and wellness companies seeking to elevate brand positioning, accelerate market growth, and build strong customer loyalty through innovative, insight-driven and omnichannel strategies.

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    Experience & Cases

    Over 10 years in senior marketing roles, driving growth in healthcare and FMCG sectors. Led private hospital marketing to significant revenue gains. Former L'Oréal Brand Manager with international experience. Looking to re-enter beauty or wellness industries.

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    How to contact

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