Detroit, MIAt DTE Energy, I drove comprehensive design initiatives within the Digital Factory program, transforming legacy systems into intuitive, user-centered platforms. I conducted user research, mapped complex workflows, and executed mobile-first redesigns, collaborating closely with engineers, product managers, and stakeholders to align solutions with enterprise automation and efficiency goals. I d...
Dearborn, MIAs a Senior UI/UX Designer, I led UX design for the global Dealer Program Enrollment System, transforming complex workflows into streamlined, responsive user experiences. I conducted research and workflow analysis to identify inefficiencies and collaborated closely with cross-functional teams to ensure designs were feasible, accessible, and aligned with enterprise objectives. I guided junior ...
Dearborn, MichiganAt ChannelNet, I spearheaded UI design for major automotive and financial clients, including Aston Martin and Maserati, transforming digital platforms to enhance personalization and dealer-to-customer engagement. I collaborated with developers, project managers, and sales teams to deliver responsive, scalable interfaces using Figma within agile workflows, while conducting usability testing an...