Years of experience: 18

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Adam's Career Path
Experience Strategy DirectorJun. 2021 -
Mar. 2023
McCann Health New YorkExperience Strategy Director
-Led day-to-day engagement strategy efforts for pharmaceutical brands with expertise in cardiovascular, oncology, rare disease and women’s health therapeutic areas, among others. -Developed customer journeys, personas and other tools that leveraged sophisticated data, leading to improved messaging, targeting and measurement. -Coordinated omnichannel planning, ensuring that campaign content wa...
Strategy DirectorSep. 2019 -
Jul. 2020
Havas Creative NetworkStrategy Director
Chicago-Crafted brand-shifting strategies rooted in current culture for an iconic consumer brand. Agency received consistently high marks from the client team and is currently being considered for the company’s “Partner of the Year.” -Led strategy team with two direct reports, providing mentorship, guidance and direction on day-to-day tasks and career development. -Translated quantitative and qualit...
Marketing StrategistOct. 2017 -
Present
Self-employedMarketing Strategist
Chicago, IL

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