The BCMA is the trade body for branded content and is designed to bring together and benefit a broad spectrum of content creators and owners including organisations from the advertising, brand development, sponsorship, media, broadcasting, programming and entertainment industries.
São PauloLeading ASICS’ marketing vision across Latin America, I’m responsible for shaping and executing the full spectrum of brand strategy in the region. From consumer insights to campaign rollouts, I oversee all marketing functions—brand, digital, retail, trade, PR, and sports marketing—ensuring cohesive storytelling and market relevance. My role is to bring the ASICS brand to life in ways that res...
São Paulo Area, BrazilConsulted, mentored and advised startups in these segments: retail, footwear/apparel, fashion, lifestyle, art, beauty, healthcare, sustainability and social impact. Designed innovative business models & viable product-market fit, created value through innovation, partnerships & alliances, impactful marketing growth strategies & demand creation, excellence in GTM, and rich consumer insights/ r...