Years of experience: 24

Content WriterCopywritingLife CoachingScreenwriterDirectorCopywriter

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Alice's Career Path
Founder & Experience Designer | Reiki MasterFeb. 2021 -
Present
@___lightofjoyFounder & Experience Designer | Reiki Master
I'm a copywriter and narrative strategist working at the intersection of brand, story, and human experience. With a background in global campaigns, I shape tone of voice, concepts, and messaging across platforms. I translate ideas into clear, compelling communication that connects and converts.
Creative director | copyMay. 2011 -
Jan. 2021
alice&friendsCreative director | copy
Www.aliceandfriends.nl Led creative direction for multiple 360 campaigns for prestigious beauty retailers in the Middle East and KSA. Specialized in fine fragrances and beauty storytelling with a touch of fashion across diverse cultures. Launched Amazon Prime Video ‘The Wheel of Time’ series in the Netherlands. Agencies: DDB New York, CØLLAGE, GREY London Barcelona, DAY, VBAT, The Brandgym Ca...
Creative director | copyApr. 2008 -
Dec. 2011
Grey London Barcelona S.L.U.Creative director | copy
Barcelona Area, SpainLed multiple international campaigns for Procter & Gamble Prestige Fragrance brands like Rochas and Naomi Campbell, collaborating with top talents in the industry. Conceptualized and executed creative strategies across different cultures and languages, ensuring brand consistency and impact. Achieved successful campaign outcomes resulting in increased brand visibility.

Alice's Posts

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    About myself

    Spearheaded successful campaigns for top-tier clients like Amazon Prime Video, P&G Prestige, and Philips, crafting engaging digital content and brand narratives that significantly boosted audience engagement and conversion rates.

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    Job Description

    Seeking a remote Senior Copywriter or Content position, where I can leverage my expertise in creative strategy and storytelling to develop impactful brand narratives and premium digital content, preferably within creative, lifestyle, or global digital brands.

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    How to contact

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    How I can help you

    Transform ideas into engaging narratives. Shape brand voice and develop campaign concepts. Create digital content that boosts engagement and conversions. Understand brand and audience, audit content, and define narrative direction.

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    People I am looking for

    Seeking collaboration with brands like Amazon, P&G, and Philips. Open to fashion, beauty, and digital-first companies. Looking to partner with teams valuing storytelling and strong positioning.

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    Experience & Cases

    Led campaigns for product launches and brand positioning. Defined strategy and tone across TV, digital, and written content. Worked with startups to global brands valuing high-quality storytelling.

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    How to contact

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    About

    Key Skills & Achievements: - Translate ideas into compelling narratives - Shape distinctive brand voice - Develop engaging campaign concepts - Craft digital copy that boosts engagement and conversion

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    Cases & Experiences

    Notable Collaborations: - Amazon Prime Video - P&G Prestige - Philips - Various fashion, beauty, and digital-first brands

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    Work Order

    Our Services: - Brand strategy & messaging - Tone of voice development - Creative campaign concepts - Website & digital copy - Cross-platform content creation

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    How to contact

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