Years of experience: 20

Data EntryMarketing DirectorCTOBusiness AnalystProduct ManagerMarketing Analytics Manager

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Yanina's Career Path
Head of Business Intelligence HispamMar. 2021 -
Present
TelefónicaHead of Business Intelligence Hispam
Remota
Head of Marketing B2B, Telefónica VenezuelaOct. 2017 -
Present
TelefónicaHead of Marketing B2B, Telefónica Venezuela
Venezuela• Responsible for developing, implementing and executing strategic marketing plans (both short and long range) for the B2B segment to ensure the profit growth including strategic planning, KPIs goals execution, and OIBDA tracking, for Digital (cloud, IoT, M2M), connectivity (Frame Realy, MPLS, L2L) and traditional (mobile, fixed, internet, TV) products. • Manage a team of marketing profession...
Senior Pricing ManagerApr. 2016 -
Present
Telefónica VenezuelaSenior Pricing Manager
Caracas• Responsible for the pricing policies of Telefónica portfolio products (mobile, fixed, Cloud, Frame Realy, TDM, MPLs, Internet, Roaming, etc) and plans strategic pricing, requiring: Profile analysis of customer usage, Profitability analysis of products and business and product placement to prevent cannibalization • Expected income or revenue potential product or service framed within the str...

Yanina's Posts

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    How I can help you

    I develop strategies to boost ARPU for B2B clients, create detailed pricing strategies to enhance revenue, and design lead generation campaigns. My methods include analyzing customer behavior, assessing competition, and reducing churn through targeted actions.

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    People I am looking for

    Seeking collaborations with large B2B companies in Latin America, particularly those with a focus on Venezuela. My expertise aligns well with firms looking to optimize pricing and drive revenue growth.

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    Experience & Cases

    Previous successes include enhancing bandwidth offerings for a client, resulting in a 10% price increase by leveraging our understanding of cost structures and network utilization. Experienced in identifying value opportunities and exploiting market gaps.

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    How to contact

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