Years of experience: 18

ConsultingSales & BizDevC-level Executive

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Frans's Career Path
Senior Key Account ExecutiveSep. 2025 -
Present
Tudor TechSenior Key Account Executive
City of Cape Town, Western Cape, South Africa
PartnerApr. 2025 -
Sep. 2025
THE LAST 50 YARDSPartner
City of Cape Town, Western Cape, South AfricaThe Last 50 Yards | Where Sales Are Won or Lost Most brands believe their biggest merchandising challenge is upstream. The data says otherwise. At The Last 50 Yards, we uncover the hidden, in-store realities that traditional metrics overlook. While 72% of on-shelf availability issues happen at the shelf—not in the supply chain—industry-standard metrics like stock-on-hand and rate of sale can'...
Head of SalesJan. 2018 -
Apr. 2025
Rogz (Pty) LtdHead of Sales
Cape Town, Western Cape, South AfricaSpearhead sales strategy, achieving global distribution to 90 countries in the pet accessories market. Lead and collaborate with sales teams, nurture customer relationships, and drive strategic initiatives, including the development of a Local Distribution Brand House.

Frans's Posts

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    About myself

    With over 20 years in B2B, B2C, and B2B2C sales, I've excelled in market expansion, strategic partnerships, and analytics. At Rogz, I delivered double-digit growth across continents. At Tudortech, I transformed data into actionable strategies, protecting margins. I co-founded The Last 50 Yards to innovate retail frameworks. Consistently driving growth and efficiency.

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    Job Description

    Seeking a strategic role to leverage my enterprise sales expertise and analytics skills. Passionate about roles combining market expansion and data-driven strategies, with a focus on long-term growth. Eager to engage with senior stakeholders and drive meaningful commercial impact.

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    How to contact

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    How I can help you

    I help improve pricing, margins, and trade spend by turning sales, stock, and rebate data into clear insights. I build tools and dashboards that support better decisions, stronger negotiations, and ensure pricing and trade terms deliver real profit, not just volume.

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    People I am looking for

    I’m looking to work with retailers and consumer goods businesses, particularly retail groups, focusing on sales and stock analysis, product range improvement, lost sales identification, and building internal analytics tools to support better decisions.

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    Experience & Cases

    • Improved stock visibility • Store-specific product ranges • Reduced ageing inventory • Pricing impact analysis • Unified sales reporting dashboards

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    How to contact

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